The forecasts were exceeded, and total turnover reached 475.1 million euros, markedly higher than the previous year (2014: 448.2 million euros): Maritim Hotels can look back on a successful 2015.
Berlin / Bad Salzuflen, Germany - Wednesday, March 09, 2016.
“We managed to increase our operating income considerably compared with the previous year,” Gerd Prochaska, Chief Operating Officer of Maritim Hotels, was happy to point out. “Furthermore, the occupancy rate increased by 3.5 percent with almost the same room rate,” continued Prochaska. That's despite the fact that some of the hotels were not able to run at full capacity because of the renovation and modernisation work taking place in Munich, Cologne and Stuttgart, for example.
Maritim in Germany
Maritim is pursuing its renovation offensive. In 2016, Maritim will continue to modernise its existing establishments. The hotels in Ulm and Koenigswinter are being renovated, and in Munich the remaining unrenovated rooms are being redesigned, while in Stuttgart the last renovation work will be finished by this summer. In the ClubHotel Timmendorfer Strand, a good third of the entire stock of rooms is being renovated. So, many of the 34 Maritim hotels throughout Germany have already been modernised in recent years. 1,000 bathrooms alone have been fitted with high-quality materials, such as black and brown granite, and with the latest sanitary technology, such as touch-bars and floor-level glass-only showers. By the end of this year, 1,500 bathrooms will have been completed.
In addition to extensive modernisation and renovation work, the Maritim Group is constantly pursuing new hotel projects. Maritim Hotels is to run a new 217-room establishment in Ingolstadt. It will offer its guests a main restaurant for 200 guests, a bistro, a café and an elegant hotel bar. The opening is planned for 2018/19, and the construction project investor is VIB Immobilien AG. As the largest provider of meeting and events facilities in Germany, Maritim has also been awarded the contract for running the conference centre that is currently planned for Ingolstadt. The planned hotel is to be located prominently in the city centre next to the Neues Schloss of Ingolstadt, on the Danube, and will be connected directly with the new and innovative conference centre of Ingolstadt.
E-Commerce business extended further
Every third booking by Maritim clients is now made online. This is a trend that Maritim is developing by boosting direct sales, providing even more services and being even more attentive to client needs. Social networks are taking on greater importance: Maritim Hotels are on Facebook, Twitter and Google+, among others.
Outlook for 2016
“Our high level of investments in renovation and cutting-edge events technology are paying off. This was borne out over the past financial year. The recently redesigned establishments, such as the Hannover Airport Hotel, the Maritim Konferenzhotel Darmstadt, the Maritim Hotel and Congress Centrum Würzburg and the Maritim Hotels in Bad Homburg and Stuttgart have enjoyed positive feedback from both business and leisure guests. This satisfaction is reflected as a whole in the bookings figures for 2016,” summarises Gerd Prochaska, the Chief Operating Officer of Maritim for the German market.
Looking at international business, Prochaska states: “Following the terrorist attacks, bookings in North Africa in particular have fallen dramatically. We regret this immensely, since in 2015 our four hotels in Egypt had good results compared with the previous year.” But things are looking up: the targets for the Canary Islands and Spain are taking advantage of the unstable market environment: “We are expecting a strong momentum for our international business, in particular from our recently renovated establishment in Malta, our Maritim Hotel Galatzó in Mallorca, the Maritim Hotel Tenerife and both our top-class hotels in Mauritius,”explains the Chief Operating Officer of Maritim Hotels. He finally adds: “We are very optimistic about 2016, with our investment plans and new hotel projects.”
Maritim currently operates 48 hotels, including 14 outside Germany. The Maritim Hotelgesellschaft is Germany’s largest owner-managed hotel group and the company’s nationwide hotel network is complemented by hotels in six countries overseas: Mauritius, Egypt, Turkey, Malta, Spain and China. The group’s strong position in Europe's first-class hotel industry will continue to be consolidated through continual expansion. For more information, please visit www.maritim.com.
Director Public Relations
Maritim Hotelgesellschaft mbH
Herforder Str. 2
32105 Bad Salzuflen
Phone +49 5222 953-280
Fax +49 5222 953-277
Exhibitor: Maritim Hotels